12 Easy Tips for Expanding a Business: Yes, Even Yours

Vector illustration showing expanding a business to the stars.
We understand that expanding a business can be tough.

You have to work hard to keep up with the demand of your customers, let alone try to find new ones.

Growing your business can be daunting, but it doesn’t have to be.

Here are some of the best tips that have helped our clients not only expand their businesses but enrich and enjoy their lives more than ever before!

And the good news is you don’t need to be an expert in marketing or hire a costly marketing company.

If you want to make more money, then it’s time to think big.

Of course, it won’t happen overnight, but by following these tips, you will find it simple and easy.


Expanding a Business Tip #1: Create a Customer Loyalty Program

A customer loyalty program is a great way to get your customers to come back repeatedly.

If you offer exclusive memberships, it will expand your business because people will tell their friends how much they like being part of your club.

There are many ways to create these programs.

One easy way is by giving out personalized coupons for every number purchased, like $100 off after 20 or 25 visits.

Expanding a Business Tip #2: Get More Referrals

One of the easiest ways to expand your business is by getting referrals.

But, unfortunately, you might not be getting the referrals you need because you’re not asking for them.

If you are not asking for a referral, then how do people know that you want them?

First, you need to frame the request so that it is clear you are looking for a referral instead of beating around the bush.

The best way to grow your small business is through word-of-mouth.

However, a great referral program starts with a well-thought-out plan of action.

Start with an easy way for customers to refer their friends or family on the front end.

For example, offer a signup form in the checkout process to share with whomever they want.

And don’t just ask someone outright for a referral.

Instead, consider these ways to politely and tactfully ask:

  • Send an automated email requesting a referral from your customer as soon as you have completed their service. You should also have the referral request sent by text. It would be best if you spread both tactics over several days.
  • Send a handwritten note thanking the person with a gift certificate or discounted service. Going the extra mile not only makes your customers feel appreciated but also more likely to give future recommendations.
  • Create a referral contest so that your current customers are competing against each other to see who can get the most referrals.

Expanding a Business Tip #3: Recapture Existing Customers

One of the most common ways service-based businesses lose customers is the simple fact that people forget who you are.

If you’re already providing excellent service, then all that’s left is reminding them.

It doesn’t take much to re-engage with your customers by sending out an email or newsletter.

This type of communication informs them of new offers, promotions, and special deals happening in the next few weeks to get them back on board.

Expanding a Business Tip #4: Build an Email List

Building an email list is one of the most powerful things to keep your customers and attract potential buyers.

Spending just 15 minutes per day sending emails will help you build a solid, business-expanding trend.

If you’re not emailing your customers, they’ll totally forget about you.

Vector illustration representing email capture.

Your email list is an invaluable asset that you can use in several ways:

First, it provides high-level insights into what people are looking for on your website.

Second, you know when you should create new products or services.

It identifies potential buyers/new prospects who match specific demographics such as age range, location preference, and interests.

It strengthens relationships with existing clients by providing exclusive offers on things like discounts and free shipping.

Email lists can reach people.

They have good rates of getting the message delivered opposed to calling or posting on social media. 

Keep it short but informative while always providing something valuable that will make recipients want to stay engaged instead of hitting the unsubscribe button.

Expanding a Business Tip #5: Develop a Content Strategy

Developing a content strategy can be beneficial for small business growth.

One of the best ways to do this is by producing blog posts that are informative and helpful to your customers.

In addition, content can help you reach new audiences seeking the information you provide.

You should also consider what type of content you post on social media.

For example, instead of posting about your company or business, you could post about current events or trending topics in your industry.

Another way to develop a content strategy is through video marketing, such as YouTube.

You can upload videos that have helpful information or tutorials for your customers to watch and consume.

Have fun with it and make it enjoyable! Prospects want to know how you can help them.

YouTube is an excellent free platform for expanding and developing a content strategy.

With the ability to upload videos, you can use this as another step in your site development process to help create more successful online leads.

Expanding a Business Tip #6: Optimize Social Media

There are many things you can do on social media to expand your service business.

One of the best ways is to share links to your content on Twitter, Facebook, or Instagram.

Links will help you get more exposure and bring more traffic to your site.

Another way to expand your business is by joining social media groups and posting links to your content.

Vector illustration of two people expanding business through social media.

If used right, Facebook ads extend your company’s reach by getting more traffic from people interested in what you offer.

Keep in mind that it’s essential to engage with followers as well.

Commenting on their content helps them feel valued and motivates them to keep following your account to not miss out on something new that might interest them.

Expanding a Business Tip #7: Offer Freebies

Freebies are great to increase your business, providing you do it correctly.

There are so many ways to entice people into contacting you and learn more about what you offer, spending no money.

All that you might need is some time, creativity, and the willingness to be patient.

Here are some ideas to get you started:

  • Offer previews of complete courses or eBooks wrapped in downloadable PDF files on your website as free downloads.
  • Create “eStore” sections where you offer products such as webinars at discounted prices (or even given away) when customers subscribe via email list or RSS feed.
  • Encourage visitors to subscribe to an RSS feed and announce “giveaways” or special deals.
  • Offer free trials of your product and service.
  • Create a contest where the grand prize is a free service you provide.
  • Give away downloadable PDFs that list helpful resources.

Expanding a Business Tip #8: Use an Automation Growth Tool

Marketing automation tools streamline your lead generation process to such a high level; you will kick yourself for not using it sooner.

Everything that you have been doing (or not doing) is now completed with a click of a button.

Imagine having your sales and marketing efforts working for you instead of against you.

The more marketing automation tools a small business owner uses, the higher the chance to get new customers and improve their current customer base.

Your business can use growth automation to do many things.

For example, it can send out marketing material, follow up with leads interested in your services, and segment your email list into groups based on their needs.

You owe it to yourself (and your team) to take advantage of these growth automation tools so that you don’t miss this easy way of growing your business.

Here are just a few things marketing automation tools can do for you:

  • Ever let a lead slip by? Not anymore with automation. Even when leads don’t respond to your emails or forget to contact you again after an initial meetup, it’s taken care of.
  • Leads are instantly transformed into personalized contacts.
  • Stops you from wasting time chasing leads.
  • Triples leads into clients without you having to lift a finger except for answering the phone.
  • Improves your reputation, making you one of the top business leaders in your community

Marketing automation systems make it straightforward to deliver the right message to the right person at precisely the right time.

If you’re not using one, start today and watch your business soar.

Expanding a Business Tip #9: Get Seen

Attending trade shows will provide you with new leads and help promote your company’s brand.

However, it’s expensive to exhibit at these events and time-consuming to find the right one for your needs, so it’s best to start looking as early as possible.

These types of venues are great for establishing your company, telling people what you do, and then letting them know how you can help them.

It’s also a great way to network with other professionals in your industry, which will help strengthen relationships that could lead to powerful partnerships.

Here are ways to get found:

  • Create a booth at conferences where people can come and get information about your services at a discount.
  • Offer free consultations, so prospects have the opportunity to talk with you in person.
  • Offer to speak or be on panels for local organizations.
  • Build relationships with conference coordinators for conferences you’re attending.
  • Advertise on a large screen near conference registration or throughout the event, mentioning your company or product.

Expanding a Business Tip #10: Google Ads

Google Ads is an excellent tool that can help you increase your customer base by showing your ads to people searching for related keywords or phrases.

All you need is time, a small budget, and the willingness to learn how to use it.

If you want to expand your business today, setting up a Google Ads campaign is the way to go.

Launching an ad is a quick and easy task, taking less than an hour to complete if it’s done correctly.

And the best part?

With performance-based advertising, you only pay for results!

However, Google Ads can be frustrating and a waste of time if your ads are poorly targeted or have the wrong keyword phrases.

You must know what you are doing for this strategy to help you expand your business.

Expanding a Business Tip #11: Create a Press Release

Another good way to expand your business is by creating a press release.

Press releases inform readers about something new in your business, such as launching an upgraded version of your product or expanding your business into a new market.

Press releases help remind people about your brand and give them an incentive to check out your new products or services.

Press releases can be sent out through email or distributed through various channels online, like social media networks like Twitter and Facebook, or even through Google Ad campaigns.

Expanding a Business Tip #12: Increase Positive Reviews

Positive customer reviews are a great way to have high-quality feedback about your company.

Reviews are critical because they prove that you provide great service and build loyal relationships with existing customers.

In addition, the more positive reviews you have, the more you will attract new customers.

Our clients are getting significant results for increased customer reviews by using our automation review tool.

Vector illustration depicting woman expanding business with positive reviews.

The best part?

These marketing tools can be used at affordable prices and integrated into any marketing strategy with little hassle or difficulty.

Market research indicates that 92% of people consider reviews before making a purchase.

So, to get a competitive advantage, make review management part of your marketing strategy.

We know how important it is to have positive reviews on your website, proving to potential customers that you provide excellent service and build loyal relationships.

That’s why adding automated digital marketing services like ratings and reviews results in higher conversions, increased trustworthiness, and exceptional reputation online, resulting in new customers and increased revenue.

Wrapping Up

For many small business owners, it is difficult and time-consuming to find new customers on your own.

Unfortunately, this can mean months or years of waiting before seeing the business growth you want.

Until now, there has been no way around this frustrating issue without hiring expensive marketing consultants.

But what if there is a way to expand your service business with ease and efficiency?

And it all starts with learning about the right tools to use.

If you want help expanding your business, and get more customers, schedule a call to discuss your goals, what you’ve tried in the past that worked or didn’t work, and what you see for your future.

What plans do you have to expand your business? Have you used any of these tips? What tips would you add? Let us know in the comments below.


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LockJaw Digital is a digital marketing agency that creates strategies, tactics, and campaigns to help brands sell more. We focus on building lasting results through the power of online tools and offline engagements.

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